In the age of social media, resolving customer grievances in a timely and effective manner is more critical than ever before. But complaint management programs can do much more than help maintaining a good brand reputation and building customer loyalty. They can also identify systemic risks and inform strategic decisions at the business and corporate levels.

How? By leveraging the latest developments in cognitive technology.

Employing cognitive solutions not only enables organizations to address individual customer complaints more efficiently but also to benefit from additional insights into product and service improvement, allowing them to identify broader issues with compliance programs, internal controls, communications, and processes.